TAKE ON WINTER
Technical apparel made in the White Mountains to handle deep cold and everyday adventures.
Shop Winter Best Sellers
Our most trusted layers for winter in New Hampshire










4.93 / 5.0
45 reviews





5.0 / 5.0
1 review





4.93 / 5.0
28 reviews









4.78 / 5.0
194 reviews









4.76 / 5.0
140 reviews




4.85 / 5.0
39 reviews




4.92 / 5.0
12 reviews






5.0 / 5.0
2 reviews



4.89 / 5.0
9 reviews


ALPHA FOR REAL WINTER
Made by Hand. Rooted in the White Mountains
We craft outdoor apparel locally, using sustainable materials and giving 5% of every sale back to the mountain communities that shape us.
Build Your Winter System, Layer By Layer
Let customers speak for us
from 1854 reviews
I find this Henley very comfortable, the perfect balance of warmth and breathability.
Highlander Hoodie Full Zip - Men's
I am a ski instructor, based in NH. This weekend reports record low temps on the hill...so, I busted out my Franconia Women's Hoodie to wear under my uniform puffer and shell, and BOOM! I was toasty and comfy. This is a top-notch piece of apparel. I will be wearing it on a regular basis as part of my uniform. Thank you!
Perfect for layering up on a cold day snowboarding! Super comfortable and warm.
Thanks so much for an amazingly well-made product. I love going in the store and talking to the knowledgeable staff and Rudy. The owner made himself available and even pulled out some prototypes in the back will come again thanks a bunch.
The lightness while still feeling as the material will protect legs
I’ve stated calling my alpha hoodie my “magic fleece.” The weight, breathability, and warmth don’t seem like they should be possible. I’ve used it most Nordic skiing and with temps in the 20s, I’m good with just a light base layer and my alpha. I love it!
I was not familiar with Burgeon before receiving this item has a gift. This is a fantastic mid layer. Very light and feels great under a wind layer or shell. I will definitely purchase more products in the future.
Love the warmth and comfort and the great fit. It'll be with me on all my trips to the backcountry.
My first Alpha garment and I'm a fan! Much warmer than you'd expect, and yet very packable and light. Doesn't block wind very well, so best as a mid layer. At 5' 10" and 180lb, the L size fit me perfectly.
I was surprised with how warm this hoodie is when used under a shell. It is super comfortable.
This hoodie is a super addition to my outdoor setup. I have actually been wearing it more like a daily hoodie. Very soft and strangely warm for its thickness. Pick one up!
It’s an awesome layering piece of layering
Bought these pants beginning of 2026 been using for a month and great pants for winter hiking/climbing! Good zip pockets placement for ventilation but still plenty of warmth! Love these pants!
Purchased a Medium size hoodie in the color black. Primarily use it as a mid layer over a wool base layer and a shell while winter bike riding here in Michigan. I tend to run hot, so I bought the 90. This combination is perfect for me in 0-15 F degrees. I’m 5’8 157lbs. athletic build the medium fits perfect.
Next-to-Skin Comfort, Done Right
FLUME BASELAYERS




4.89 / 5.0
197 reviews



4.89 / 5.0
197 reviews



4.89 / 5.0
197 reviews



4.89 / 5.0
197 reviews




4.67 / 5.0
3 reviews




4.9 / 5.0
10 reviews


Gear That Gives Back
5% of every sale goes back to the mountain communities that make this place what it is.
Flagship Store & Studio
25 South Mountain Drive, Unit A4
Lincoln, NH 03251
Monday-Thursday: 10am to 5pm
Friday: 10am to 6pm
Saturday: 10am to 7pm
Sunday: 10am to 4pm
















