TAKE ON WINTER
Technical apparel made in the White Mountains to handle deep cold and everyday adventures.
Shop Winter Best Sellers
Our most trusted layers for winter in New Hampshire










4.92 / 5.0
37 reviews




5.0 / 5.0
1 review





4.96 / 5.0
23 reviews









4.78 / 5.0
192 reviews









4.76 / 5.0
140 reviews




4.9 / 5.0
10 reviews




4.67 / 5.0
3 reviews






4.81 / 5.0
43 reviews





4.91 / 5.0
74 reviews
ALPHA FOR REAL WINTER
Made by Hand. Rooted in the White Mountains
We craft outdoor apparel locally, using sustainable materials and giving 5% of every sale back to the mountain communities that shape us.
Build Your Winter System, Layer By Layer
Let customers speak for us
from 1827 reviews
Alpha™ Direct 90 Hoodie - Men's
If you have any issues with your order(s), please reach out to customer service directly before posting an unsatisfied review- I deeply regret not doing so myself and encourage you to take that route! Since writing that review (and within hours of posting it), multiple staff members reached out to both apologize and offer to work through the issue.
They have been so responsive and incredibly helpful; my initial experience was obviously a rare exception. They've shown me just how much they care about their customers and the products they create. I'm DEFINITELY buying from them again and will be telling people about this great experience!
Bought Power Stretch Fleece Hats for the whole Family. Everyone loved their own color.
Warm & comfortable.
Supporting NH Business!
My purple Highlander hoodie is one of my favorite items to wear . Whether I’m sitting at home , running errands or visiting with friends it’s cozy and just the right weight to not feel to heavy under a winter coat or paired with a vest .
Wore this every day during a week long trip to Yosemite - was the perfect weight for snowshoeing, hiking, driving around the valley, drinking hot chocolate in the Ahwahnee Great Room - instantly my most comfortable and versatile hoodie
Great product! Keeps you warm when necessary but also breathes to not over heat you!
I purchased the highlander hoodie for my son's girlfriend who loves cozy clothing. It did not disappoint! The hoodie was well-received and I'm pretty sure everyone else in the room wanted one too. Nicely done Burgeon - I am happy to support a made in New Hampshire company.
Amazing weight and feel
This alpha pro material is other worldly ! It is so light cozy and warm. It is now one of my essentials when hiking as it weighs nothing and under a shell can go a long way in saving my being when things go south. One question I have is the hood fitting Is it meant to be worn under a hat or helmet as it is quite large, that’s what I was thinking
I dropped in to check out options for a new winter mid-layer. Nick didn't just ask all the right questions he listened to all the answers and directed to the Alpha 90. Insanely light, comfortable and most importantly warm it’s exactly what I was looking for and couldn't be happier. It's been a cold winter and this has been ideal on long days out and looking forward to backpacking with this in the near future.
Wonderful hoodie you can wear year round. I have one and gave this one as a gift and they absolutely loved it. Thank you!
Full conditions hoodie came out perfect. Love the material! I will wear it hiking!
Very comfy, soft and breathes well.
My husband loves the highlander hoodie I got him. Its warm without being bulky. We love that the product is made in America.
The hoodie and base layer have been my go to’s for my winter hiking this season. They’re terrific! You guys are awesome!
Next-to-Skin Comfort, Done Right
FLUME BASELAYERS




4.89 / 5.0
197 reviews



4.89 / 5.0
197 reviews



4.89 / 5.0
197 reviews



4.89 / 5.0
197 reviews




4.67 / 5.0
3 reviews




4.9 / 5.0
10 reviews


Gear That Gives Back
5% of every sale goes back to the mountain communities that make this place what it is.
Flagship Store & Studio
25 South Mountain Drive, Unit A4
Lincoln, NH 03251
Monday-Thursday: 10am to 5pm
Friday: 10am to 6pm
Saturday: 10am to 7pm
Sunday: 10am to 4pm












