Made in the USA Makes a Difference
How do you rewrite the script of apparel design and manufacturing? How do you make it more efficient, innovative, environmentally friendly, and create skilled manufacturing jobs in the White Mountains of New Hampshire?
For decades the way to bring a new consumer apparel product to market followed a relatively straightforward pattern. Locate your management team in an aspirational location with a trendy vibe. Hire a design team to make location-inspired clothing: beachwear, athleisure, et cetera. Source manufacturing from overseas — “designed in California, made in Vietnam”, and spend lots of money on marketing.
Burgeon Outdoor, located in Lincoln, NH is rewriting this script. Burgeon’s Founder, Rudy Glocker, believes that a domestic supply chain is critical to the success of their business. “We are committed to investing in and growing our domestic manufacturing capabilities.”
“We believe that by making our products in house, we not only make better products, but can bring innovative products to market much faster. Our manufacturing facilities in Lincoln and Gorham are a key competitive advantage.” By investing in its people, trusting its suppliers, and designing, developing, and testing products in house, Burgeon is changing the apparel industry.
This month, Burgeon will release its highly technical Tuckerman Hardshell Jacket and Pants. The Tuckerman is an all-mountain product that is waterproof, windproof, highly breathable, and proudly made in the White Mountains of New Hampshire.
The Tuckerman Story
Extreme skiing was born in Tuckerman Ravine. The steep terrain, ample snowfall, and harsh winter conditions have kept people skiing into July. In 1937 it was the location for the first Giant Slalom held in the US. Skiers have made a pilgrimage to this sacred place for approximately 100 years. Mt. Washington, however, offers more than just extreme skiing. Rock climbing, ice climbing, and hiking options are plentiful.
Burgeon wanted to create a backcountry focused, but all- mountain, jacket and pants to handle both the worst and the best Tuckerman ravine and the White Mountains has to offer. As Glocker notes, “the weather on Mt. Washington can go from sunny and warm to 100 mph winds and freezing rain in a matter of hours. We needed to ensure our product could handle these conditions and everything in between.”